Motivation Assessment

🏠 Situation Factors
0/25
How soon does the seller need to sell?
Immediately Within 30 days 1-3 months 3-6 months No rush
Primary reason for selling?
Foreclosure Divorce Inherited Relocating Upgrading Testing market
Is the property vacant?
Yes, vacant Moving soon Occupied
Has it been listed with an agent?
No, never Expired listing Currently listed
Previous selling attempts?
Multiple failed One attempt First time
💰 Financial Pressure
0/25
Current on mortgage payments?
Behind 3+ months Behind 1-2 months Current No mortgage
Property taxes current?
Years behind 1 year behind Current
Any liens on property?
Multiple liens One lien None known
Equity position?
Free & clear High equity Some equity Underwater
Flexibility on price?
Very flexible Somewhat Firm
🔧 Property Condition
0/25
Overall property condition?
Needs major work Needs updates Fair condition Good condition
Willing to sell as-is?
Yes, definitely Maybe Wants repairs
Property age?
50+ years 30-50 years 15-30 years Under 15 years
HOA situation?
Behind on dues Has HOA No HOA
Known major issues?
Foundation/Roof Plumbing/Electric Cosmetic only None
🤝 Seller Engagement
0/25
How responsive is the seller?
Very responsive Somewhat Hard to reach
Decision maker available?
Sole decision maker Joint decision Not available
Understanding of process?
Realistic expectations Some understanding Unrealistic
Willingness to meet?
Anytime Limited times Not interested
Talking to other buyers?
You're only one A few others Many offers

Scoring Tips

  • 80-100: HOT lead - Make offer immediately
  • 60-79: WARM lead - Follow up within 24 hours
  • 40-59: LUKEWARM - Nurture with drip campaign
  • Below 40: COLD - Low priority, revisit later

Motivation Score

Based on 20 factors

0
/ 100 points
COLD

Category Breakdown

Situation
0/25
Financial
0/25
Property
0/25
Engagement
0/25

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